• Free standard shipping over $25*

    Spend over $25 and your products ship for free. Click below to see details of our other delivery options, including express shipping

    Read More
  • Smart Price Guarantee

    Find a deal on an indentical item, let us know, and we'll match it.

    • Record

    • Contact

    • Match!

    Read More
  • Autoship

    Automate your future orders, we'll do the rest!

    • Browse

    • Schedule

    • Relax

    Read More
  • Click & Collect

    Browse and select online, then collect in store!

    • Browse

    • Select

    • Collect

    Read More
  • Earn Rewards

    Earn rewards everytime you shop.

    • 15% Brand Cash Back

    • PETstock Dollars

    • Track your rewards

    Read More


OPTIMUM™ tells a powerful story of holistic health which resonates with a new generation of pet owners who understand that their pets have different needs, both physiologically and emotionally.

The story depicts a utoian world where the partnership between owner and pet are at their happiest. At a higher-level this manifests through the emotional space of 'freedom'.

Since the launch of OPTIMUM™ in Australia in 2004, the brand has led the way in the pet food category, being among the first to bring an offering to both Pet Specialty and Grocery Channels.

The journey of OPTIMUM™ began with a commitment to pet nutrition based on science and leading vet endorsement. This early dedication became the basis for the ongoing promise of OPTIMUM™, to offer perfectly balanced and tailored nutrition guaranteed to keep your pet in peak condition.

Since this early promise, OPTIMUM™ has grown into a holistic brand that inspires owners to build a stronger bond with their dog.

Featured for Optimum

Adult Dog Chicken, Rice & Vegetables

Puppy Chicken & Rice Canned

Cat Oral Care with Chicken

Shop all Optimum