OPTIMUM™ tells a powerful story of holistic health which resonates with a new generation of pet owners who understand that their pets have different needs, both physiologically and emotionally.
The story depicts a utoian world where the partnership between owner and pet are at their happiest. At a higher-level this manifests through the emotional space of 'freedom'.
Since the launch of OPTIMUM™ in Australia in 2004, the brand has led the way in the pet food category, being among the first to bring an offering to both Pet Specialty and Grocery Channels.
The journey of OPTIMUM™ began with a commitment to pet nutrition based on science and leading vet endorsement. This early dedication became the basis for the ongoing promise of OPTIMUM™, to offer perfectly balanced and tailored nutrition guaranteed to keep your pet in peak condition.
Since this early promise, OPTIMUM™ has grown into a holistic brand that inspires owners to build a stronger bond with their dog.