You may be surprised to learn that our pets require the same benefits from their diet as what we require as humans! These include:

  • A good quality source of food to function
  • Protein
  • Carbohydrates
  • Fats
  • Vitamins & Minerals
  • Water

There are many different varieties of food available that cater to your pet’s needs depending on their breed, age and condition. PETstock offers a huge range and our friendly team will help you find the perfect kind to fill your buddy’s belly!

Supermarket vs. Premium

What is a supermarket product?

Supermarket brands are usually found in the pet food aisle at the local supermarket. These products appear cheaper in value as the cost per bag is lower than a premium product. Owners are usually required to a feed a greater volume to their dog as the nutritional quality is lower.

What is a premium product?

Premium products are usually only available from pet specialty retailers and Vet clinics. These products usually appear to be more expensive, however owners are usually required to feed less per meal as the nutrition quality is high.

Cost Difference:

The most common misconception about premium pet foods is that they are really expensive. Although supermarket brands may appear cheaper, your pet needs to eat much more of it to receive the full nutritional benefit.

Dry vs. Wet food

What’s the difference?

  • Dry foods contain around 8% - 12% water, while canned diets contain 70% - 80% water
  • Your pet must eat two to three times more canned food to obtain the same nutritional benefits of a dry diet
  • Dry foods have two other advantages over canned products; they help keep gums and teeth clean and, because they are cooked at high temperatures, they offer significant improvements in palatability, texture and food quality

Puppy & Kitten

Start your pet on the right paw by feeding a diet full of the nutrients they need to develop and grow.

Start your puppy or kitten on the right paw by feeding a diet full of the nutrients they need to develop and grow. These foods are proportionally balanced to ensure your pet receives the right amount of nutrition based on the needs of their breed and age.

What is puppy food?

  • Puppy food is designed for dogs younger than 12 months in small and medium sized breeds and up to 24 months in large breeds.
  • Puppies require more protein and calories than adult dogs, aiding in healthy tissue and organ development.

Recommended puppy feeding guide:

  • Puppies aged two to three months: four times a day
  • Puppies aged four to six months: two to three times a day
  • Puppies aged six to 12 months: two times a day

What is adult food?

Dogs aged between 12 months (24 months for larger breeds) and seven years should be fed an ‘adult’ variety of food.

A balanced diet is essential for full grown dogs to ensure they remain in peak health and condition.

Once your dog reaches maturity it is time to settle into a regular feeding routine.

TIPTransition your buddy from puppy to adult food by mixing adult food into their puppy food. Start with small amounts and gradually add more every couple of days over a period of a few weeks until they’re completely transitioned.

Switching your buddy’s food completely in one day will most likely result in an upset stomach!

Scientifically Formulated

No matter what your buddy prefers, scientifically formulated varieties have been developed just for them.

Whether your buddy is an active dog, a large breed dog, a puppy or simply if they prefer to eat smaller kibble; there is a variety of food that has been scientifically formulated just for them.

Scientifically formulated varieties are packed with the ‘right’ amount of nutrients to suit your buddies’ needs.


  • All animals need protein in their diet
  • Proteins aid in regulation of metabolism & building muscle fibre
  • Protein is continually lost through faces, hair, skin & sweat
  • Growing Bodies need larger amounts of protein for building tissues
  • Additional protein is needed during pregnancy, lactation, repair of damaged tissue
  • Proteins are essential in body’s defences against disease


  • Cheap source of energy
  • Not considered as an essential nutrient for cats and dogs
  • Aids in digestion of food through the stomach
  • Used as a filler in most supermarket pet foods (makes pets feel satisfied)
  • Excessive carbohydrates are converted into fat and stored


  • Too much fat in a diet can cause problems
  • Moderate levels of fat required to provide energy
  • Absorption: transports & storage of fat (vitamins)
  • Energy source: 2.5 times more energy than proteins or carbohydrates
  • Provide fatty acids: Necessary for cell membranes, kidney function & reproduction
  • Increases palatability: Particularly in dry food
  • Aids in healthy shinny coats

Natural, Holistic & Grain Free

Jam packed with fruit, vegetables and meat as well as vitamins and minerals essential to your pet's health.

‘Natural’ pet food consists of only natural ingredients without chemical alterations, except for vitamins, minerals and other trace nutrients.

Pet food defined as’ holistic’ most commonly means that the food contains natural ingredients; no chemical or artificial products are added and the ingredients are selected to benefit the animal.


  • Aid in building strong immune systems in fighting of free radicals in the body (found in Vitamin A & E)


  • Helps convert fat to energy to maintain lean muscle mass (found in red meat & fish)

Special Needs

Assist in the treatment of your pet's health issues including obesity, oral care or sensitive skin.

Like humans, our buddies also have special needs that need to be addressed within their diet.

Special needs varieties can assist your pet with these ailments:

  • Growth
  • Health maintenance
  • Weight loss
  • Performance
  • Allergic reactions

Breed Specific

This food provides nutritional benefits depending on your buddy's needs.

Depending on your pet’s breed, they may require different levels of vitamins and minerals.


  • Vitamin A: helps with vision, skin & the immune system (found in carrots, fish oil, liver)
  • Vitamin B: helps fight infection & aids the immune system (found in vegetables & fruits)
  • Vitamin D: helps build healthy bones & teeth (found in egg yolk & liver)
  • Vitamin E: helps protect cells and aids development (found in vegetable oils & wheat germs)


  • Aid in structural maintenance (skeleton e.g. Calcium)
  • Maintenance of fluid balance (e.g. Sodium & potassium)
  • Regulation of the metabolism
  • A surplus of minerals can be as damaging as a deficiency (excess can cause deformities e.g. Kidney & heart problems, growths)


Address your pet's needs as they get older with vitamins and minerals to help them age gracefully.

Senior food is designed for dogs that have reached seven years old. In general, mature aged dogs start taking life a bit easier and as a result, their nutritional needs begin to change. With large breed dogs, this change will take place at around five years old.

A good senior diet provides concentrated, high quality protein, is low fat and contains easy to digest carbohydrates for energy.

Key minerals support ageing joints, and Vitamins C and E along with protein, help fight infections that the body may become vulnerable too as the immune system declines.


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