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Grant Program Guidelines

Preferred charities will display the following characteristics:

  • Clearly defined needs and suitability
  • Clearly stated outputs and outcomes, including the measures that will assess whether these have been achieved
  • Development and building of existing organisational strength
  • A thoroughly considered and mapped sustainability proposal
  • Leverage potential impact that extends beyond the target group
  • A contribution to knowledge and practice in the sector of operation
  • Tax status to be eligible for a grant

We will not support an organisation that:

  • Promotes or supports violence, aggression or oppression towards others
  • Denies the human rights of others
  • Is involved in cruelty or subjugation of animals, including farming, testing or research
  • Harbours racism, prejudice or judges others on anything other than their own actions
  • Has not made every effort to be environmentally responsible

Which organisations do we fund?

The majority of our funding is allocated to locally based, grassroots organisations that are best placed to make a real difference but have limited resources and often struggle to find funding.
If your organisation is in the fortunate position of having many supporters and corporate sponsors or is able to secure mainstream funding such as government grants, we of course welcome you to apply also. However, we believe we can make the most impact by funding causes that are often overlooked by other funders.

We do not fund:

  • Anything contributing to the subjugation of animals (farming, research, testing)
  • Event costs such as venue hire
  • Costs of services such as PR, design, marketing and printing costs
  • Schools or student exhibitions
  • Salary costs
  • Travel costs

Which projects do we fund?

We look for organisations or projects that create long-term change and care for or help rehabilitate those in need (whether that's people, animals or the planet!).
  • ASSIST abused, abandoned and neglected pets through rescue, rehabilitation and/and rehoming initiatives;
  • will SUPPORT those who require assistance within our communities through companion animal projects and disaster assistance;
  • will help raise AWARENESS about rescue pets, animal health and the impact of animals on human happiness and health.
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