Ivory Coat Raw Health Indoor & Hairball Dry Cat Food

Ivory Coat knows the power of natural health solutions to help pets live longer, healthier, and happier lives. Our team of seasoned research and development pet food specialists, working collaboratively with veterinary experts, have crafted our Adult Cat Indoor & Hairball Formula. It features scientifically validated natural components, including our proprietary YuCell Fibre Blend and 100% freeze-dried raw protein, to reduce hairball formation and stool odour, and ensure healthy weight maintenance in less active indoor cats.

Our recipe is guided by our belief in fresher feeding. Unlike traditional kibble, which relies solely on dried meat meals, our innovative technology allows us to combine Australian-sourced raw meat into our unique formulation, which is then cooked and topped off with 100% freeze-dried raw lamb. Freeze drying has minimal to no effects on nutritional value, locks in nutrition, and provides a highly bioavailable source of protein, vitamins, minerals, and essential fatty acids. It's tailored nutrition that offers everything they need to live their best life!

YuCell Fibre Blend
CELLULOSE - Gently reduces the incidence of hairballs by aiding their passage through the digestive tract.
YUCCA EXTRACT - Reduces faecal stool and litterbox odour.
BEET PULP - Balanced fibre source to promote satiety, keeping your pet feeling fuller for longer.

Healthy weight maintenance
Optimised protein and fat levels to promote healthy weight maintenance in adult cats.

Nutrition delivered naturally
With added Australian-grown carrot fibre (NinjinFibre®), a sustainably sourced prebiotic fibre that helps promote the growth of healthy gut microflora, promoting a healthy microbial balance within the intestine. Contains flavonoids and polyphenols, which may also aid digestion and support the immune system.

Proprietary blend of 19 vitamins and minerals
Plus prebiotic fibre and superfoods for the ultimate nutritional support.

Innovative meat-injected kibble + freeze-dried raw
Our innovative kibble design combines raw Australian meat cooked together with our natural functional ingredients, which is topped off with 100% freeze-dried raw lamb pieces in our recipe. The freeze-drying process locks in nutrition for better digestibility and flavour.

Quality meats sourced from human-grade processing facilities
Our quality meats have been sourced from human-grade processing facilities and delivered straight to our Ivory Coat kitchens. Feel confident you're giving your cat the best nutrition with quality, guaranteed.