Prime100

Veterinary Recommended Premium Single Protein Diet Nutrition for Dogs with Sensitivities & Special Dietary Needs

If your dog has a sensitive stomach, skin issues, or food allergies, Prime100 Dog Food offers scientifically formulated, veterinary recommended solutions designed to help. Prime100 delivers functional nutrition backed by veterinary science to support dogs with specific dietary needs—from IBD and dermatitis to diabetes and digestive issues.

At the core of the range is Prime100’s Single Protein Diet (SPD™) philosophy. Products feature a single, high-quality, human-grade protein to help pet parents identify and manage food sensitivities with confidence. Whether you're choosing Prime100 Wet Dog Food, Air Dried Dry Dog Food, or their iconic SPD Fresh Dog Food Rolls, you can be sure it’s made with limited ingredients, no artificial colours, flavours or preservatives, and is loved by pets and vets.

Protein options across the Prime100 range include:
Chicken, Beef, Turkey, Lamb, Wild Boar, Duck, Salmon, Kangaroo & Pea.

Explore the Prime100 Range:

• SPD Fresh Rolls – These complete and balanced Dog Food Rolls are ideal for elimination diets and everyday feeding. Made with a single protein and purposefully selected ingredients, they’re easy to serve, vet-recommended, and perfect for dogs with food sensitivities.

• SPD Air Dried Dog Food – A shelf-stable nutrient-dense diet which are gently air dried to preserve the goodness of high-quality ingredients. They’re protein-rich, convenient, and packed with natural flavour and can be fed as a complete and balanced meal, a topper or as a treat.

• SPD Slow Cooked – Crafted in small batches using a gentle slow cooking method, this Prime100 Wet Dog Food range delivers enhanced flavour and digestibility. Each meal contains a single protein, vegetables, and essential nutrients for optimal health. They also offer free samples which you can request from the Prime100 website here and pick up at your local Petstock store.

• SPD Prime Cut Treats – These functional Dog Treats are made with 100% single protein and are ideal for training or rewarding sensitive dogs. High in protein and free from fillers, they complement the broader SPD diet.

Pet parents love Prime100 not just for its vet endorsement, but because it ticks all the right boxes when it comes to quality, transparency, and results.

Here’s why more Australian pet parents love Prime100:

• Complete and balanced nutrition for everyday feeding
• Free from common allergens, fillers, and artificial additives
• Single protein options to support elimination diets and food trials
• High meat content for better palatability and nutrition
• Rich in essential vitamins, minerals, and antioxidants
• Freshly made right here in Australia
• Scientifically formulated to target specific health concerns
• Functional ingredients with real, human-grade quality