Shop the full range of Supercoat dog food, featuring SMARTBLEND nutrition tailored for puppies, adults, and senior dogs. 15 min Click & Collect available. Earn Everyday Rewards points on every purchase.
Yes, Supercoat is proudly Australian-made. The SMARTBLEND recipes are developed using high-quality local ingredients to provide complete and balanced nutrition tailored to the needs of Australian dogs.
SMARTBLEND is a precise combination of high-quality natural ingredients, including real meat, plus essential vitamins and minerals. This formula is designed to support whole-body health, focusing on shiny coats, healthy digestion, and strong immune systems.
Yes, the Supercoat range includes a "Sensitive" formula, typically made with real fish as the primary protein source. It is formulated without common allergens like wheat or soy to help manage dietary sensitivities and support skin health.
Supercoat provides scientifically formulated nutrition that helps your dog stay at their best. Every recipe in the Supercoat range is built around the SMARTBLEND philosophy—ensuring that every ingredient serves a functional purpose. With no artificial colours or flavours, Supercoat focuses on using real meat as the primary protein source to maintain lean muscle mass and keep your dog satisfied after every meal.
When selecting the right Supercoat formula, consider your dog's specific life stage and energy levels. The Puppy recipes are enriched with DHA to support brain and vision development, while the Adult 7+ formulas include higher levels of antioxidants and glucosamine to support aging joints. For dogs with specific needs, the range also offers targeted solutions for Weight Management and Active lifestyles, ensuring there is a tailored meal for every pet.